NUS Business School
NUS Business School is the business school of the National University of Singapore.
For our Project I and my Team had chosen to Re-design the Information Architecture for their website.
Our Target was to improve the process that prospective students need to go through in discovering courses and
locating essential course information.
Ux Designer, Ux Researcher, Information Architect
Invison for Responsive Design
We started with a thorough Content Audit
It took us a long time to just go through the website, there was an overload of information and it was quite hectic navigating from one place to another.
this is what it revealed:
-6 levels of information
-Multiple pages with the same URL
- Some pages had bad URL which did not load
The drawbacks of the existing site
Organization: the home was 5 long scrolls, it was too cluttered with too many pictures, media events, research articles etc.
Labeling: There were ambiguous labels like Prospective Students and Current Students. So if someone were looking for a new course but was an existing student where would they have to go to?
Mystery Meat: there were sub menus like L3 short courses/ GANO to which there was no reference or description unless you actually clicked them or googled them out.
Navigation: Primary Navigation has 8 buttons which has further drop down lists. And also there were 2 navigation bars.
(pic of existing site)
We synthesised from the Usability Test results with :
A Rainbow spreadsheet,
The Number of prompts needed for each task,
An SUS Sheet after each round of testing
This is what we observed:
Users had to assume which navigation button would lead them to the Information they need
Users got confused with the short courses NUS offered. When asked to find a course, they looked under- Executive Education, L3 short courses, Summer Programs and Experiential Learning.
The Executive Ed was in depth programmes to develop leadership capabilities and strategic thinking, aimed at mid to senior level managers.
L3 was short for lifelong learning, this was more a skills based learning lasting between 1 to 2 days, aimed at junior level executives.
The Summer Program page had only 1 course.
Experiential learning was not even a course, it was more like an enrichment experience in the way of activities and programs for the current students.
Finding Course related Info
Users thought that content was too heavy on certain pages.
User had to click in and see if course has subsidies available.
Users were distracted by the graphics in the content area, and instinctively scrolled down, missing the navigation bar